Resume
Brittany A. McDonald
A Versatile, Creative and Technical UX/UI + Graphic Designer
Education
Digital Design & Development
British Columbia Institute of Technology
2-Year Diploma + Practicum (with distinction)
2019 – 2021
Performance &
Communications Media
Memorial University of Newfoundland
1-Year Diploma
2014 – 2015
Folklore – Music & Culture minor
Memorial University of Newfoundland
Bachelor of Arts
2009 – 2013
Technical Skills
UX/UI + Graphic Design, Research, Wireframing, Prototyping, Maps + Flows, Storyboarding, Accessibility, WordPress, Marketing, Agile, HTML, CSS (+ JS)
Soft Skills
Empathetic, Creative, Adaptable, Team-Oriented, Detailed, Critical Thinking, Communication Skills, Problem Solver, Positive Attitude
Tools
Figma, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, XD, After Effects, Premiere Pro), ChatGPT, Webflow, Lunacy, Miro
Additional Training
Build Your Skills as an Instructional Designer
LinkedIn Learning Path (online)
2024
Gamification of Learning
LinkedIn Course Certificate (online)
2024
UX + Design Hack | Finalist
IterateUX and DesCan
June 2024
Accessibility-First Design
LinkedIn Course Certificate (online)
2024
Designing Microinteractions
with Figma
LinkedIn Course Certificate (online)
2024
Innovation Through Design
Coursera Course Certificate
(University of Sydney)
2023
aGILE uSER eXPERIENCE
dESIGN & rESEARCH
LinkedIn Course Certificate (online)
2023
iNTERACTION dESIGN: dASHBOARDS AND VISUALIZATION
LinkedIn Course Certificate (online)
2023
iNTERACTION dESIGN: Software & Web Design Patterns
LinkedIn Course Certificate (online)
2023
Summary
A multifaceted UX/UI + Graphic Designer passionate about building value-driven, dynamic and engaging design solutions by merging a creative + technical background in digital design with marketing + research acumen.
Trained in UX/UI, graphic + responsive design, interactive Figma prototyping, user research, accessibility and design-thinking. Highly proficient in Adobe Creative Cloud (Photoshop, Illustrator, XD, InDesign, After Effects, Premiere Pro), HTML, CSS + working knowledge of JS.
2+ years of professional experience as a digital marketer and graphic designer. BCIT Digital Design & Development graduate (with distinction) complimented by a Bachelor of Arts in Folklore and a video production diploma from Memorial University of Newfoundland.
Employment
Graphic / Digital Designer
Freelance
● Work with clients, understand goals, research + brainstorm ideas and design data-driven creative solutions that meets business goals
Graphic Designer – contractor
InFocus Film School
Sept 2023 – June 2024
● Created graphic design assets for digital + print (event posters, social media + film screening booklets)
● Liaison with team leaders about project briefs, concepts, updates, iterationsand final project approval
Digital Marketing Coordinator
InFocus Film School
Sept 2022 – Sept 2023
● Conducted initial curriculum outline for a planned 4-month UI/UX Design certificate program
● Graphic, web + brand designer for ‘Film Heist’ filmmaking competition (2023)
● Managed all social media accounts, generated regular blog posts on topics in
the film industry and helped to maintain WordPress websites
● Created digital + printed promotional content for marketing campaigns. Conducted market research and competitive analyses
Digital Marketing Coordinator
InFocus Film School
Sept 2022 – Sept 2023
● Conducted initial curriculum outline for a planned 4-month UI/UX Design certificate program
● Graphic, web + brand designer for ‘Film Heist’ filmmaking competition (2023)
● Managed all social media accounts, generated regular blog posts on topics in
the film industry and helped to maintain WordPress websites
● Created digital + printed promotional content for marketing campaigns. Conducted market research and competitive analyses
Digital MarketER >> mARKETING cOORDINATOR
Aarcomm Systems Inc.
June 2021 – Sept 2022
● Created various creative marketing assets (brochures, mailers, stickers, etc)
● Planned, filmed, edited & distributed 6 product-related Youtube videos (instructional videos, demos & promos)
● Generated + implemented a new digital marketing strategy. Created product launch campaigns with sales team
● Wrote and distributed educational blog posts covering a range of topics in technology, best practices & products
● Developed + analyzed Google Search & paid social ads. Refined SEO copywriting on website to boost ranking
● Created and distributed social media posts + email campaigns for customers and leads using Salesforce CRM
UX/UI + Graphic Designer
Grist Goeson Memorial Hatchery (BCIT Practicum)
Spring 2021
● Worked collaboratively with full-stack developers to build a responsive data management web app
● Designed Figma prototypes for various pages in the web app. Worked with client to design branding + logo
Museum Interpreter >> Visitor Services Manager
Railway Coastal Museum
2015 – 2019
● Coordinated and conducted guided museum tours. Led program development for monthly themed events
● Managed all RCM social media accounts, monthly e-newsletter and Wix website
Continuing Education
Innovation Through Design: Think, Make, Break, Repeat
This course certificate is for “Innovation Through Design: Think, Make, Break, Repeat” offered by the University of Sydney via Coursera. I obtained this certificate on October 30, 2023.
Skills Gained:
● Solution-focused design thinking (vs. problem-focused)
● A deeper understanding of the Discovery process
● Storyboarding and Extreme Characters as a tool for concept design
● The concept of Empathetic Design and the importance of authentic observation
● The industry shift from User-Centered Design to HUMAN-Centered Design
● Consideration of the The Four Vector Model of Corporate Identity (Olins 2008) when it comes to product design
