Branding + Marketing

The “Spring Into Film School” scholarship campaign was the slogan behind the schools big annual scholarship event for the spring of 2023.

For this campaign I designed all digital and printed marketing assets which included printed handouts on cardstock, social media graphics, social media ads and website banners. I also was in charge of writing Facebook ad copy along with designing different variations of creative graphics, which I used together for A/B testing audience reach and conversions.

A set of brochure-style rack cards for in-person education events to spread awareness about the various programs offered by Infocus Film School. These rack cards were printed locally on cardstock paper, standard finish.

Film Heist filmmaking competition is a recently-launched filmmaking initiative that aims to help foster, train and support emerging filmmakers in Vancouver, BC, Canada. The competition is hosted by Old Bank Studios in downtown Vancouver.

While employed at InFocus Film School as a Digital Marketer, along with carrying out my job duties, I was also in charge of creating the logo, branding, social media graphics and website design for the successful launch of the film festival.

Because Film Heist was a brand new filmmaking competition in 2023, they required a professional, informative and fully branded website for when they made their press release for submissions. The client requested that this site would be a mini site under the Old Bank Studio umbrella.

With user experience in mind, I built it as an entirely separate entity from Old Bank Studios website (for users only interested in the studio), but with a streamlined user experience.

In my role as a digital marketer for Aarcomm, I utilized a range of marketing strategies like running  digital ads using location and industry-based targeting, print ads in international industry publications, designed 2 product-specific trade show covers & implemented a range of digital media strategies.

During my time as Marketing Coordinator with Aarcomm Systems, I led the marketing campaign for a new radio remote control product launch called the JackHammer, as well as a variety of other digital and print materials to enhance Aarcomm’s brand awareness, to build their online presence and build their evergreen blog content.

As a supplementary part of my marketing campaign for the JackHammer product launch, I also designed other product brochures, t-shirt logo designs, quick access technical support cards to stick in workers’ wallets or trucks, direct mail postcards, two 7’x10′ trade show booth cover designs with podium wrap and branded remote control stickers for hard hat or bottle swag, primarily using Adobe Illustrator.