Graphic Design for Student Scholarship Campaign
The “Spring Into Film School” scholarship was the slogan behind InFocus Film School's big annual student scholarship event for the spring of 2023.
For this campaign I designed all digital and printed marketing assets which included printed handouts on cardstock, social media graphics, social media ads and website banners. I also was in charge of writing Facebook ad copy along with designing different variations of creative graphics, which I used together for A/B testing audience reach and conversions.
MY ROLES
PROJECT OVERVIEW
The Goal
Each spring, InFocus Film School runs its biggest scholarship event of the year, offering prospective students the chance to win up to $10,000 towards their tuition. The goal of the “Spring Into Film School” campaign was to reach aspiring creatives who were interested in film and digital media and encourage them to take the next step by applying.
Creative Direction
Working from my marketing manager’s creative direction, the campaign was built around a fresh spring colour palette and a simple but powerful idea: putting the viewer in the picture. Each design features a “Your Face Here” frame in place of a student’s face, inviting prospective students to imagine themselves as the next InFocus graduate.
My role was to bring that vision to life. I developed the visual system for the campaign, pairing sunny yellow, aqua and magenta with playful script typography and bold, punchy layouts so the designs would stand out in busy social feeds and on display racks at education events.
Designing for Six Programs
Rather than relying on one general ad, I created program-specific variations for each of the school’s six programs:
Film Production
3D Animation
VFX Compositing
Documentary Filmmaking
Writing for Film + TV
Screenwriting
Each version kept the same recognizable layout and messaging while shifting the colour scheme and program focus. This allowed each piece to speak directly to its audience while keeping the campaign visually cohesive across every platform.
The Outcome
The campaign was a success for InFocus Film School, delivering a cohesive, eye-catching look across social media, digital ads, website banners and printed materials, and helping drive engagement with the school’s biggest scholarship event of the year.
